Cosmetic Surgeons Find Success In Converting Online Visitors To Patients
August 30, 2010 – Scottsdale, AZ: A team of Chicago-based surgeons learn the value of their online marketing investments in a recent study about traffic and patient conversions.
MetropolitanMD found their greatest success through # 1 ranking surgeon-directory Smartlipo.com, and by deploying a new 3D microsite player on their website.
The 19-month study revealed a 270% increase in the conversion rate (percentage of visitors that submit a form) from Smartlipo.com over the site average. Since going live in April, Moxe’s 3D video platform kept viewers’ attention for 04:55, which is three times the site average.
Doug Wulff, founder of Moxe™ and originator of the case study, offered his insights on the value of capturing visitor interest with rich media.
“The Internet is clearly a powerful medium to attract new patients interested in plastic surgery. To win online, doctors first have to be visible to those looking for their services. That is where a directory like Smartlipo.com makes a big impact,” Wulff explained.
“Secondly, this is an industry where the quality of the web experience will impact the sale. Doctors can enhance the user experience by offering visitors rich content–right at the point of decision ̶ designed to earn a visitor’s attention and create the patient-doctor confidence that leads to a scheduled consultation,” he said.
“Online marketing and search engine ranking are paramount in building a business today, stated Sherry Azzarella, Marketing Director for Awesome Medical Marketing, a firm that creates highly optimized, top-ranking online directories for cosmetic and plastic surgery procedures, including Smartlipo.com.
“Cosmetic and plastic surgeons need to be pro-active and keyword-centric in getting visitors to their sites, and image-oriented when converting the prospective patients once they get there by featuring attractive, informative, and dynamic video content to build the user experience,” Azzarella exclaimed.
See the strategy MetropolitanMD uses to get patients to their website, and how they optimize the user experience to convert more visitors into leads. Click here
About Moxe™, LLC.
Moxe™ leases premium microsite players that showcase 3D animations, patient photos, and video for use on plastic surgery websites. Moxe’s mission is to help doctors, device manufacturers, and their medical associations sell more effectively online with customizable rich media tools. Visit moxe.net to view Moxe’s premium 3D liposuction animations and industry-leading video production services.
About Awesome Medical Marketing
Awesome Medical Marketing (AMM) can draw prospective patients to your practice with our informative guides and directories that give surgeons a stronger online presence. Our marketing experts have successfully developed innovative, top-ranking websites and informative guides for some of the nation's most prestigious cosmetic surgeons. Click here to review our more than 35 directories to help direct qualified traffic to your site.